Genesis GV90, Korea’s First Full-Size Luxury EV SUV Ready to Challenge Rolls-Royce
The global electric vehicle market is entering a new era, and Korean automaker Genesis GV90 is about to make a bold statement. Scheduled for launch in the first half of 2026, the GV90 is the brand’s first full-size luxury electric SUV, developed on Hyundai’s next-generation eM platform. This model is not just another EV—it is designed to redefine Korea’s position in the global luxury SUV market, competing directly with Rolls-Royce, Mercedes-Benz, BMW, and Range Rover.
1. eM Platform, A True Game-Changer
Unlike the E-GMP platform used in Ioniq and Kia EV series, the GV90 adopts the advanced eM platform, exclusively designed for large electric SUVs.
With no internal combustion engine variant, it will feature rear-wheel steering, air suspension, Level 3 autonomous driving, and the latest OS-based infotainment system. In short, the GV90 represents the pinnacle of Genesis engineering.
2. Massive Battery and 800km Driving Range
The GV90 will likely carry a 100–110kWh high-capacity battery supplied by Samsung SDI or SK On.
Genesis is targeting an EPA-certified range of up to 800km, making it one of the longest-range electric SUVs in the world.
Power output will start from 500hp with dual-motor AWD and could reach over 600hp for performance variants, positioning the GV90 as both a luxury family hauler and a high-performance flagship SUV.
3. Design: Grandeur Meets Prestige
The GV90 will stay true to Genesis design DNA, with its signature two-line lamps and crest grille, while amplifying the imposing presence of a full-size SUV.
Inside, expect wide digital displays, augmented reality navigation, captain’s chairs in the second row, and a wide range of premium materials.
Rumors even suggest the possibility of Rolls-Royce-style coach doors (suicide doors) as an option, though mass-market practicality may keep standard doors as the main choice.
4. Size, Price, and Global Competition
Bigger than both the Ioniq 9 and Hyundai Palisade, the GV90 is aimed squarely at the Mercedes-Benz GLS, BMW X7, and Range Rover.
In Korea, pricing is expected to start around ₩130 million (approx. $95,000–100,000 USD).
The launch roadmap is also aggressive: Korea in February 2026, Europe in April, and North America in June, signaling Genesis’s bold step into the ultra-luxury EV market.
5. Why the GV90 Matters
The GV90 is more than a new model—it represents a paradigm shift for Korean automakers.
If successful, it could elevate Genesis from a premium brand into the same league as Bentley, Rolls-Royce, and Maybach, proving that Korea can build not only affordable cars but also world-class luxury EVs.
Conclusion
The Genesis GV90 is poised to become a true flagship:
- 100kWh+ battery
- Up to 800km range
- Advanced chassis and luxury-focused design
- Competitors: the world’s top luxury SUVs
With its upcoming debut, the GV90 could spark a new chapter in automotive history—one where Korean luxury goes head-to-head with the global elite.
👉 For more insights on Genesis innovations and EV market trends, check out CREESE.net
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