Genesis G90, 2025 Full Makeover That Challenges the German Flagships
The 2025 Genesis G90 is not just a facelift—it is a revolution. After three years, Hyundai’s luxury brand has unveiled a completely redesigned flagship sedan that merges futuristic design, cutting-edge technology, and refined driving performance. With this model, Genesis aims straight at the Mercedes-Benz S-Class and the BMW 7 Series, raising the question: Can a Korean luxury sedan finally dethrone the German giants?
1. Exterior Design – A Vision of the Future
- A slimmer, sharper Crest Grille replaces the old shield-shaped design.
- Signature two-line quad lamps emphasize futuristic luxury.
- Dual-layered bumper improves aerodynamics while adding depth to the look.
- Exclusive 21-inch dark sputtering wheels and G90 Black package elevate the premium vibe.
The new G90 feels more like a rolling art piece than just a luxury sedan.
2. Interior – Technology Meets Luxury
- A massive 27-inch panoramic display seamlessly combines digital cluster and infotainment.
- Premium leather, advanced materials, mood lighting, and a fragrance system create a high-end lounge experience.
- Rear passengers enjoy an 8-inch armrest touch display controlling seat position, massage, and climate.
- Convenience features like Auto Flush Door Handles and Easy Close System redefine luxury entry and exit.
This is not just a car—it is a personal luxury suite on wheels.
3. Powertrain – Refined Yet Powerful
- 3.5L Twin-Turbo V6 + 48V Electric Supercharger
- Delivers 415 horsepower and 56kg·m torque
- Equipped with 8-speed automatic transmission with predictive shifting technology
- Multi-chamber air suspension, AWD, and rear-wheel steering deliver refined yet dynamic driving
- Five selectable drive modes balance efficiency, comfort, and sportiness
The G90 proves it is not only smooth and quiet but also fierce when needed.
4. Safety & Advanced Tech
- Intelligent headlamps for enhanced night driving
- Electronic child lock and emergency flush handle release ensure passenger safety
- Latest ADAS driver-assist systems approach semi-autonomous capability
Genesis emphasizes safety as much as luxury, reinforcing its global competitiveness.
5. Going Head-to-Head with the Germans
Unlike before, the 2025 G90 isn’t playing catch-up—it’s playing offense.
- Unique Korean design identity → Strong differentiation
- Hybrid supercharger technology → Performance & efficiency
- Digital luxury interior → More futuristic than German rivals
The question is no longer “Can Genesis compete?” but rather, “Why choose German when you can have Korean luxury?”
Conclusion – Genesis G90, The New Era of Korean Luxury
The 2025 Genesis G90 is more than a facelift; it is the rebirth of a flagship sedan. With futuristic design, powerful yet efficient powertrain, and unmatched digital luxury, it is a true rival to the Mercedes S-Class and BMW 7 Series.
* The ultimate question remains: Would you still buy a Mercedes when the Genesis G90 exists?
